In a crowded market of generic fertility and prenatal supplements, FIG Wellness stands apart. Built by clinicians working with couples daily, FIG focuses on preparation before pregnancy, research-backed dosing, and premium ingredients designed for intentional families.
Founded by functional medicine practitioner Dr. Natalie Underberg, FIG Wellness was created after years of supporting women through chronic health challenges, PCOS, and preconception struggles. Through her clinical work, educational courses and keynote speaking at major wellness conferences, she identified a clear market gap. Many supplements overlook the preconception phase, and few address fertility as a shared responsibility.
Today, FIG Wellness delivers practitioner-formulated women’s health supplements and values-aligned women’s vitamins designed to support couples from preconception to postpartum.
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Women’s Wellness Starts with Preconception Preparation
FIG Wellness centers its philosophy on preparation. Instead of waiting until pregnancy begins, the brand emphasizes optimizing health in the months leading up to conception.
Their line of fertility supplements for women and fertility supplements for men supports couples through preconception, pregnancy, and postpartum. This whole-family model reflects current research showing that both partners influence fertility outcomes. The NIH continues to highlight the importance of maternal nutrition before conception in shaping pregnancy health.
If you are researching the best prenatal vitamins or exploring prenatal supplements for pregnancy, FIG encourages you to think earlier. Preparation is not an afterthought. It is the starting point.
Prenatal Vitamins with Choline at a Therapeutic 900mg Dose
One of FIG’s defining distinctions is its dosing strategy. The brand formulates the only prenatal vitamins with choline at a therapeutic 900mg dose. This approach helps address a nutrient gap common in conventional formulas.
Choline is increasingly recognized as critical in pregnancy protocols using choline supplements, yet many mass-market prenatals include minimal amounts.
FIG’s line also features:
● Methylated folate instead of synthetic folic acid in their prenatal vitamins with folate
● Omegas formulated with EPA/DHA a bioavailable form of omega-3’s
● Separately formulated Gentle iron options for those seeking an iron supplement for pregnancy
● Bioavailable nutrient forms designed for absorption
These prenatal care vitamins are formulated by clinicians actively working with patients, not by random investors detached from the day to day work of clinical practice and the needs of REAL couples. The brand focuses on nutritional support that aligns with current research.
Prenatal Vitamins for Men and Women: A Doctor-Formulated Bundle
FIG Wellness positions fertility as a shared journey by offering a unique prenatal vitamins bundle for men and women. Their his-and-hers fertility supplements include targeted male fertility supplements, male fertility multivitamin support, and comprehensive formulas for women.
For couples seeking the best fertility supplements, FIG’s bundle provides a streamlined approach to fertility by offering aligned, research-informed supplementation under one brand.
Prioritizing Quality: Best Prenatal Vitamins for the Values-Aligned Family
FIG is intentionally premium. It is designed for health-conscious men and women who prioritize ingredient quality over convenience pricing.
The company openly serves faith-based families and frames wellness through stewardship, preparation, and intentional living. It is not positioned as a mass-market prenatal. Instead, it is carefully crafted for couples who want more than the bare minimum.
As prenatal and postpartum vitamins continue to evolve in 2026, FIG Wellness stands apart by combining clinical insight, research-aligned dosing, and shared responsibility. For families preparing for their next chapter, FIG’s message is clear: the foundation begins long before the positive test.
